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Whispering Wind - Come voci nel Vento

Award category
Prioritising the places and people that need it the most
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NEW EUROPEAN BAUHAUS RISING STARS: concepts or ideas submitted by young talents (aged 30 or less)
Project title
Whispering Wind - Come voci nel Vento
Full concept/idea title
Regenerating fragile territories and restoring beauty to the rural heritage along slow tourism route

"Whispering Wind" is a project that aspires to give a bright new future to historical agricultural heritage embracing principles of sustainability and accessibility, through the synthesys of regeneration of fragile territories and social inclusion. Connected to the logic of slow turism, the project is conceived to generate a synergic system of functions, a sort of stage in which landscape, architecture and people are characters all joined in a microcosm of relationship throught parts.

What is the geographical scope of your concept/idea?
Grangia di Pobietto, Alessandria
Does your concept/idea address mainly urban or rural issues?
Mainly rural
Does your concept/idea refer to a physical transformation of the built environment or other types of transformations?
It refers to a physical transformation of the built environment ('hard investment')
Has your concept/idea benefited from EU programmes and/or funds?
Has your concept/idea won an EU prize?
How did you hear about the New European Bauhaus Prizes ?
On whose behalf are you submitting the application?
As an individual
Please provide a summary of your concept/ idea

"Whispering Wind" is a project that aspires to generate sense of belonging through the synthesys of regeneration of fragile territories and social inclusion, in order to give a bright new future to historical agricultural heritage embracing principles of sustainability and accessibility.

Connected to the logic of slow turism, the project is conceived to generate a synergic system of functions, a sort of stage in which the main characters are represented by landscape, architecture and people, all joined in an empathic microcosm of relationship throught parts.

The project concerns the regeneration of a Cistercian rural complex, traditionally named "Grangia", dating back to the X Century, that has become part of the VENTO cycling trail, a project of slow turism that incentrates itself on the regeneration of fragile areas by developing virtuous circles of local integration and circular economy, while moving on a territorial scale.

Starting from these aspects, Whispering Wind intends to integrate local and territorial dimension through a concept of social inclusion.

The responsibility of a regeneration project also consists in knowing how to involve entities and realities that operate within its context of influence, to draw strength and consistency from the involvement itself of multiple subjects.
For this reason, in addition to a close relationship with the VENTO cycle path, Whispering Wind integrates the activities of the Park Authority of the Piedmont Region: a linear park that develops along the river Po to protect its delicate and unique biodiversity.

Please indicate the main themes of your concept/idea with 5 key words
Local integration blossoms
Agricultural heritage
Fragile territories regeneration
slow tourism
Social inclusion
Please give information about the key objectives of your concept/idea in terms of environmental sustainability (including circularity) and how these would be met.
Please highlight how the concept/idea can be exemplary in this context

A project that aspires to the restoration of places, processes and uses of the agricultural tradition, the rediscovery of the values of non-automated manual labor, to the translation of these languages in contemporary times, adapted to our reality to reinterpreting and reworking to understand the meaning of these places in the past related to the architectural heritage that characterizes them.
Regeneration through the sustainable restoration of rural architecture and the establishment of processes and activities closely related to the territory, but always looking at the full picture, with the aim of restoring historical, cultural and architectural heritage through activities based on principles of local circular economy, autonomy / independence of the single microcosm, supportive and sustainable processes of production, laying the foundations to create a system of self-sustaining "buds" by relying on a slow and sustainable tourism line, in a cooperative overall perspective that develops on a territorial scale.
For this reason, it hosts activities related to the promotion of typical local products, local services, points of interest and cultural and natural heritages, which all can be integrated with information related to other realities, connected through the slow tourism line, to develop a single storyline composed by single elements.
The project also integrates the activities of the Park Authority of the Piedmont Region, as it locates itself within the protected territory of the Piedmont’s Po Park. An additional opportunity to follow guidelines for the enhancement and protection of natural resources and for the use of the territory in the name of environmental sustainability.

Please give information about the key objectives of your concept/idea in terms of aesthetics and quality of experience beyond functionality and how these would be met.
Please highlight how the concept/idea can be exemplary in this context

The project aims to restore dignity to an architectural complex of historical-cultural value in the agricultural context, which, for a long time, has not been valued and whose origins are in danger of being forgotten; this intent is linked to the incoroporation of activities capable of involving the local community and new users while generating new inclusive employment.

The beauty and charm of an architectural heritage regenerated through the recovery and re-adaptation of spaces and buildings of local historical value, maintaining their identity meaning, are features that give strength to the processes of integration, generation of a sense of belonging and identification with the place itself.

A place becomes meaningful when we feel part of it, when, both in terms of aesthetics and in terms of use of the spaces that compose it and the activities related to it, we get involved.

A place becomes meaningful when it belongs to everyone, and where everyone feels at home.

With this perspective, a system of activities, aiming at the same time to occasional users, to people residing in neighboring places and to the inhabitants themselves residing in the structures integrated in the project, was conceived.

These activities concern: the relationship with nature with insights into the local natural territory, the promotion of culture through initiatives and events related to local tradition and environmental education, accommodation and catering activities related to the slow cycle tourism of the VENTO line, sports activities and initiatives of an inclusive nature, recreational initiatives and events adaptable to all ages, meeting and sharing places such as a literary café, library, cultural center, rooms dedicated to reading, conferences, events, and even annual festivals dedicated to the microcosm itself, to promote adhesion and participation.

The system also integrates the activities related to the Park Authority of the Piedmont Region, of which it houses one of the o

Please give information about the key objectives of your concept/idea in terms of inclusion (equal opportunities, public participation, citizen engagement, co-design, universal design, accessibility, affordability, etc.) and how these would be met.
Please highlight how the concept/idea can be exemplary in this context

Behind the project there’s the intention to generate a place for everyone: a heritage that, through the regeneration of its architecture and the territory itself in which it is inserted, contributes to the generation of a concept of a supportive and inclusive society.

For this reason, specific activities have been identified within the project, that can be carried out by fragile individuals, too often deprived of the possibility to achieve their own independence by the mostly competitive and exclusive contexts that characterize our society.

This, for both occasional users and local permanent employees.

Catering activities, accommodation facilities linked to slow tourism, temporary and continuous hospitality and assistance granted, agricultural, cultural and workshop activities: all areas in which, following an inclusive project, fragile subjects can be integrated to generate a place that is welcoming for everyone.

A project at the base of which are concepts such as cooperation and removal of obstacles and architectural barriers, to make the place accessible to those who live it every day as much as to those who use it for limited periods of time, both physically and  humanly.

It is a project based on the concept of organic unity and sharing, as it aims to become a point of reference for local communities, promoting activities that involve local realities by establishing participatory processes with the inhabitants of the neighboring areas.

But the project is not limited to the local dimension: it develops on several levels of involvement and integration which, starting from the local level, open up to the supra-local and supra-regional level, relying on a slow tourism project that relates with different realities that compose the same country.

Moving together and participating to grow together.

Please explain how these three dimensions would be combined in your concept/idea.
Please highlight how this approach can be exemplary

The project was created to be multidisciplinary, and it combines different scopes with each other in an equivalent way. In this case, the context in which it is inserted concerns at the same time both principles of environmental sustainability, as it is located within the borders of a regional protected area, and territorial regeneration, as it inserts itself in a territorial context of fragile agricultural heritage, identified by a rural architecture complex of historical and cultural value.

The intention of recovering the place as a historical heritage and with a view to territorial inclusion is closely linked to the sphere of social inclusion, since it represents the opportunity to generate a new sense of community. The architectural beauty and the restoration of traditions, the charm of rural architecture and the natural context in which it is inserted, make it necessary to recover the peculiar features, restoring their original beauty and making the place welcoming for those who will animate it.

Please highlight the innovative character of the concept/idea as compared to mainstream practices in the field of the concept/idea.

The peculiarity of this project is that it is conceived as a co-designed project, providing for the involvement of different subjects: the VENTO project, which develops the longest cycle route in Italy as a unique territorial project; the Park Authority of the Piedmont Region, which deals with the enhancement and protection of the Po River - Italy’s main river, which crosses the country from West to East; associations and local communities, in order to generate services within a context that offers limited opportunities to its inhabitants.

Please detail the general plans that you have for the further development, promotion and/or implementation of your concept/idea.

The project was born as an experimental model with the ability to be exported and applied in different contexts, all having similar features to the initial one.
Thanks to the allocation of state and European funds, an extensive cycle network is being developed in Italy, and projects for the recovery and regeneration of historical paths that branch all over the Nation are carrying out, to pursue the development and implementation of slow tourism.
Following this principle, involving local and regional administrations, institutions and research groups engaged in these National development and recovery activities, the project could become a replicable development model, adaptable to each context.
An opportunity to make Italy even more European.

Imagine that your idea/concept is awarded in the New European Bauhaus Prizes 2022. What kind of initiatives would you take throughout the following year (June 2022- June 2023)

The project could acquire a level of visibility such as to give a boost to its realization as an experimental model, involving the research group developing the VENTO cycle route (also partially involved in the preliminary design of the concept), the Po Piemontese Regional Park Authority, the associations and the local community - through proposals for meetings and calls for the installation of new activities within the selected context - and the local and regional political administration.

An opportunity for Italy to become more and more European.

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed concept/idea has not been proposed for the New European Bauhaus Prizes 2022 in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the project, concept, idea, and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their ideas, concepts, projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted idea, project, concept is found to infringe third parties rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.


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