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Shaping a circular industrial ecosystem and supporting life-cycle thinking
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NEW EUROPEAN BAUHAUS RISING STARS: concepts or ideas submitted by young talents (aged 30 or less)
Project title
Full concept/idea title
Vérabuccia, new sustainable and circular material from the fruit peel, for fashion and design sector

You will think you are touching a soft and durable animal leather, while you will only touch a material made of peel, this is Vérabuccia. We create the first Made in Italy material truly pineapple peel, hence the name Ananasse, a material that reuses the waste peel that constantly originates from the processing of the fruit. Thanks to an innovative production process (patented), the peel becomes a sturdy and rot-proof flexible sheet, which can be pierced, sewn and colored.

What is the geographical scope of your concept/idea?
Does your concept/idea address mainly urban or rural issues?
It addresses urban-rural linkages
Does your concept/idea refer to a physical transformation of the built environment or other types of transformations?
It refers to other types of transformations ('soft investment')
Has your concept/idea benefited from EU programmes and/or funds?
Has your concept/idea won an EU prize?
How did you hear about the New European Bauhaus Prizes ?
Social media
On whose behalf are you submitting the application?
As an individual in partnership with other persons
Please provide a summary of your concept/ idea

Vérabuccia is the name created to identify a new types of experimental materials, which do not fall into either the category of fabric or that of animal leather. Vérabuccia was born in January 2020 with the advent of the new vegetable "leathers", of an increasingly circular economy but above all from the material intuition of Francesca Nori (end of 2017) continued with the feasibility study of the following years (2018-19) together with an Italian chemical company, which then made it possible to produce the first material in the world true pineapple peel, hence the name Ananasse. The material start from the peel of the pineapple to obtain following the process (patented), a flexible, robust and rot-proof material, with a scaly surface, similar to that of a reptile. Vérabuccia is the result of Italian visionary and creative talent combined with the desire to develop a project made of innovation, beauty, circular economy, sustainability and based on the enhancement of waste that becomes a resource.To date it consists of only two members; the creative designer and researcher and the designer and specialized civil engineer technician, in constant contact with external professionals in the sector, who support and guide the team in those parts not of their specific competence, who support and guide the team even in those parts not of their specific competence. To the question that Francesca Nori asked herself in 2017, or whether fruit waste could actually be seen as a precious material to be exploited rather than as a worthless residue, Vérabuccia began to answer starting from Italy and recovering the peel of those unsold pineapple fruits due to their advanced state of degradation or for their appearance not in line with sales requirements as well as reusing the waste of the peel that originates from companies in the Ho.Re.Ca. sector, with the aim of being able to grow and reach recover those that are constantly discarded by the industrial plants of fruit processing.

Please indicate the main themes of your concept/idea with 5 key words
Circular economy
Recovery of waste
New aesthetics
Please give information about the key objectives of your concept/idea in terms of environmental sustainability (including circularity) and how these would be met.
Please highlight how the concept/idea can be exemplary in this context

Vérabuccia's key sustainability objective is the circularity that goes from the material used to all production processes. In the case of the pineapple fruit, the production is estimated at approx. 24.8 million tons where only 60% is used. Almost 10 million tons left on the ground to rot every year while fruit farms import low-cost products rather than support local ones, at the same time its processing generates constant waste to be disposed of, including the peel. In Italy, with an average import of about 130 thousand tons per year, it is surprisingly the second most consumed exotic fruit with a widespread processing for "ready to eat" products and an upcoming cultivation in areas such as Sicily and the Amalfi Coast.
The production of the Ananasse material comes from the recovery of the peel that originates mainly from the processing of the fruit for IV and V range products, the discarded peel is recovered and relocated in a production scenario even before it becomes a waste to be disposed of, saving the environment a residue and noxious gas emissions caused by the natural fermentation process.
The raw material used therefore does not require the breeding of animals and any consumption of new soil and does not generate waste as well as preferring in its process the use of organic substances, many of which are made with production waste from other supply chains (such as food). Waste substances that are reprocessed by some chemical companies and returned to the market for reuse. Vérabuccia is able to significantly optimize resources and waste, bringing waste to almost zero.

Please give information about the key objectives of your concept/idea in terms of aesthetics and quality of experience beyond functionality and how these would be met.
Please highlight how the concept/idea can be exemplary in this context

The Vérabuccia project is carried out through an innovative and circular production process that allows the waste peel of a fruit to be reused in its entirety as a raw material, for another sector. The process, consisting of two large processing phases which are in turn branched into smaller processes, follows the drying phases and the possible coloring or joining phase of the material. Through the investment in research and development, the final material obtained was able to acquire, while maintaining the aesthetic texture of the peel, new physical-mechanical capabilities, stability, durability over time…etc in order to use it as a material in another sector, prerogatives not present on a waste peel in nature and that on the contrary, with the passage of time activated by the presence of oxygen, a natural process of decomposition would begin. Starting from the enhancement of one of the pineapple fruit waste and imagining a new economy, the first Vérabuccia material produced is called Ananasse, a new material alternative, destined for fashion & design brands and comparable in terms of tactile sensation and performance to the animal leather of a reptile, but which unlike traditional leather has better social, ethical and environmental costs as a visibly distinguishable character of uniqueness.
Its use does not require doubling or support with other materials except for a purely aesthetic choice, the dimensions are similar to the peel in nature re-used but the possibility of joining several pieces together allows you to create a large and uniform "leather" of peel, with variable dimensions in relation to the final use. The different processes that can be carried out on its surface allow to further diversify of the original appearance of the pineapple peel epidermis and originate different chromatic and texture effects.

Please give information about the key objectives of your concept/idea in terms of inclusion (equal opportunities, public participation, citizen engagement, co-design, universal design, accessibility, affordability, etc.) and how these would be met.
Please highlight how the concept/idea can be exemplary in this context

One of Vérabuccia's key objectives is to make the fashion and design sector concretely more sustainable without sacrificing the aesthetic and tactile component. New sustainable materials are too often perceived as a passing seasonal trend as well as aesthetically ugly and unpleasant. Vérabuccia aims to bring new sustainable and circular materials as a value that wants to remain over time, materials that demonstrate greater attention to the conservation of the environment and living beings, without renouncing the aesthetic component and tactile pleasure. This is the key to helping society to marry the values of a low-carbon circular economy, contributing to progress and definitively clearing the habitual conventionality of new materials that must necessarily be copies of the already existing ones, in order to be accepted in the system and used stably. New materials often influence new ways of designing, manufacturing, and even living, generating a great impact on society. (Drazin & Küchler, 2015).

Please explain how these three dimensions would be combined in your concept/idea.
Please highlight how this approach can be exemplary

The idea of Vérabuccia combines sustainability, functionality and aesthetics together. The circularity of the production process proposes new methods of creating the material opening up to new production systems, as demonstrated by the first material of Vérabuccia, Ananasse, which does not use new natural resources but recovers waste.
The recovery of the waste intended as a material not to be incorporated together with another, but to be totally enhanced, allows to have a natural starting base on which to work in order to make the waste (the peel) acquire the characteristics for the application. as a material, without the addition of substances or plastic supporting materials and at the same time exploiting the texture, the natural pattern of the surface of the peel. Thus opening up to a new aesthetic that definitively clears the concept for which sustainability does not go hand in hand with aesthetics and functionality. If in the past, materials were chosen basically for their technical properties and physical characteristics, in the present, in addition to these, there are also experiential prerogatives, that is, those that the user experiences when he comes into contact with the material.

Please highlight the innovative character of the concept/idea as compared to mainstream practices in the field of the concept/idea.

Vérabuccia is based on the principles of the circular economy as well as on a new concept of aesthetics. An innovative production process (patented) to create a material, really made of peel, from the recovery of the vegetable peel. Unlike the new plant-based materials known to date, whose manufacturing processes (shredding, kneading, extrusion, lamination, etc.) ensure that the final appearance tends towards the imitation of fabric or animal leather, Ananasse keeps intact the initial visual appearance of a pineapple peel but with new characteristics of stability and application; flexible, soft, robust, it can be pierced, sewn and colored in various shades. The secret is in the production process used, which works directly on the enhancement and physical-mechanical characteristics of the peel in nature and which avoids the need to introduce sub-layers of other substances PVC, PU ect.. usually used in new plant materials in order to give support and durability. The non-support with other substances such as non-doubling with other materials also facilitates disposal at the end of its life.

Please detail the general plans that you have for the further development, promotion and/or implementation of your concept/idea.

Vérabuccia's visionary perspective is to revolutionize the fashion and design sector, managing to introduce this new type of material, Vérabuccia of which Ananasse belongs. Parallel to the main work, the team is taking part and organizing events aimed at advertising and promoting Vérabuccia's innovation, circular-sustainable vision and know-how in order to undertake relationships and co-branding activities for the supply of the material with fashion and design brands. In addition to supplying the material, the goal is also to be able to increase the current production capacity over time in order to then be able to launch another new material on the market, of the same type as Ananasse, but which reuses the waste peel of another fruit.

Imagine that your idea/concept is awarded in the New European Bauhaus Prizes 2022. What kind of initiatives would you take throughout the following year (June 2022- June 2023)

If the prize in the New European Bauhaus Prizes 2022 is awarded to Vérabuccia in its commitment to the environment and the circular vision oriented towards the elimination of substances deriving from petroleum such as plastic, in order to favor the bio-based content, the next year we could carry out the project to build in our company a water purification device used for the production of the Ananasse material. The purifier would allow us to totally reuse all the water used in production, which would be reintroduced in the subsequent production process and continuously reused. Being rewarded would also allow us to carry out the experimentation of an organic glue still in processing that would open up a possible manufacturing method as well as joining the material, without seams. This method would speed up and shorten the supply chain, leaving room for new design and aesthetic possibilities.

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed concept/idea has not been proposed for the New European Bauhaus Prizes 2022 in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the project, concept, idea, and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their ideas, concepts, projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted idea, project, concept is found to infringe third parties rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.


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