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House of ALL: All are fashion designers.

I. SUMMARY INFORMATION
Project
303045
Status
Submitted
Award category
Regaining a sense of belonging
You want to submit
NEW EUROPEAN BAUHAUS AWARDS: existing completed examples
Project title
House of ALL: All are fashion designers.
Full project title
Open Source Fashion - Community based Design
Description

We believe in strong communities & the end of ownership. Our goal is to cocreate a distributed fashion design network with global data distribution and local micro production. Imagine a world of open source designs and real cocreation whereby all can participate in designing and making the clothes they want to wear. Materials are sourced locally, regional fashion develops. The transormation requires a shift in consumerism, breaking the global supply chain and involves empowering communities.

What was the geographical scope of your project?
Local
Hamburg
Hamburg
Does your project address mainly urban or rural issues?
It addresses urban-rural linkages
Does your project refer to a physical transformation of the built environment or other types of transformations?
It refers to other types of transformations ('soft investment')
Has your project benefited from EU programmes or funds?
No
Has your project won an EU prize?
No
Your project is fully completed?
Yes
When was your project implemented?
How did you hear about the New European Bauhaus Prizes ?
Other
On whose behalf are you submitting the application?
As a representative of an organisation
II. DESCRIPTION OF THE PROJECT
Please provide a summary of your project

"Fashion is the result of a resonance experience. It is strongly dependent on everything that surrounds us every day. The more we experience, the more often we like to change our style."

The vision: clothes as commons - local craftsmanship is celebrated and we value and reconnect with what surrounds us daily: textiles.

"If we organize all clothes together - like a pool of commons - who designs them?"

All are designers - "house of" refers to the commonly used term in front of a fashion house (brand).

With this circular model, we encourage everyone to participate in creating sustainability as a community whilst supporting regional textile production. With the help of digitality, House of ALL promotes 3 concepts to co-create local fashion eco systems:

Distributed Design is the process whereby design data is shared globally to be accessed and produced locally. The files are published Open Source in a repository so anyone can contribute & improve or add.

Community Supported Economy (CSX) - better known from Solidarity Farming (CSA) - is transferred here to the clothing sector: all members of the community share the costs for sustainable clothing to make it accessible to all. Similar to a sharing model, with the important difference that community members gain insight into the operations and finances of the company, have a say in many decisions and shape the concept collaboratively in many ways.

Our first simple take on participation is an online card game we developed: highest ranked items are released for production on demand. If you set up an anonymous account with your postcode, your votes will be counted and assigned to your region. This way, location-specific preferences can be discovered. At regular intervals, the top 3 are pushed into the shop. There you can either buy your favourite item or, even better, select it for temporary use. The showcase displays the top ranked styles regionally and globally. Here you can also view latest additions to the game.

Please indicate the main themes of your project with 5 key words
Cocreation
Circularity
Gamification
Community
Reconnection
Please give information about the key objectives of your project in terms of sustainability (including circularity) and how these have been met.
Please highlight how the project can be exemplary in this context

DESIGN - WEAR - CARE

These 3 phases refer to the use of textiles and by design we address of all these with our holistic approach:

DESIGN
Sustainability starts with designing for cycles and longevity:

  • Modularity
    All design is based on a modular system to achieve interoperable patterns and room for personal choices.
  • Snaps
    All buttons are removable to protect fabric through many care cycles. They are customizable and available to d/l.
  • Monomaterial Strategy
    To enable circular processing all materials used have the same recycling properties. They are preferably biodegradable, unless otherwise stated.
  • Circular
    For more circularity we use reusable components of small size. That way we can easier up-cycle textile waste.
  • Design it together
    Designing for longevity also means to add emotional value. We achieve this by our community based design approach and implementing customizable components. You can also contribute to the design repository considering the circular design principles.
  • Durability
    Keeping clothes in the cycle for as long as possible is the most sustainable option. All creations are made from finest selected cloth and quality checked after production.

WEAR

By offering all items through temporary ownership you can change styles more often without piling up your closet. The modular designs leave room for personality: add your own snaps or wear your special edition.
Once you wish to change styles you return unwanted items, The clothes stay in the loop for longer and don't end up on landfills accidentally. We envision thriving communities who take collective care of the garments they created together.

CARE

Community supported / commoning is at the centre of our actions.

We want to rediscover our clothes as a cultural asset. Therefore we offer events around the common care of clothes and around making. Laser your own snaps or learn to cut the fabrics ready for sewing. Reconnecting with processes aids valuation of things.

Please give information about the key objectives of your project in terms of aesthetics and quality of experience beyond functionality and how these have been met.
Please highlight how the project can be exemplary in this context

SOFTWARE

The card game UI follows a minimal approach with attention to detail. The concept of modularity is consistently adopted. The card reverse resembles a typical card deck look whilst consisting of the Platonic Solids. These are the building blocks of the universe as per Plato just as the elementary collection is the basis for a growing database.

Players can pick their favourite Spirit Guide avatars adding a playful touch for the experience of individuality.

HARDWARE

For the elementary collection we have opted for high quality fabrics that give the sophisticated look we want to achieve matching Hamburgs northern style.

By offering customization to some degree users can play with modules and have an individual experience.

Please give information about the key objectives of your project in terms of inclusion (equal opportunities, public participation, citizen engagement, co-design, universal design, accessibility, affordability, etc.) and how these have been met.
Please highlight how the project can be exemplary in this context

"How can fashion be for all? Usually brands address a type by picking models and sizes."

SOFTWARE

The card game is supposed to involve even people who have no design affinity in decision taking. On another level people can contribute by changing design files in the repository. With some more development these designs can also be played through the card game.

By offering avatars people can identify with the pictured styles by drawing them into a fantasy world. We wanted to avoid certain gender and skin tone looks and decided to go for the avatar with a blue skin tone. The pictured size has been chosen so details of clothing can be identified best. Due to cost factors not more than one size is animated so far.
Adopting the 3D aesthetic we prepare for future developments of online design configurators but also again create inclusiveness.

HARDWARE

House of ALL has developed a different sizing system to avoid body shaming and include all genders.
So far the clothes are made for a variety of body shapes with modularity leaving room for individual styles. We offer co creation workshops to involve people not only on a software level but hands on in the process of creation bonding everyone with the items they later wear.

ECONOMIC

The CSX approach implies that the costs are shared amongst all community members, and those who can afford it pay more than those who cannot. It also means that prizing is adapted depending on size of community and costs of production. We aim to grow an active CSX community whereby members decide over monthly fees but at the moment we set prizes and review them regularly. Introducing this new concept is a process we need to learn ourselves, too. The first step is radical transparency though.

 

Please explain how these three dimensions have been combined in your project.
Please highlight how this approach can be exemplary

Offering modules one can adapt to their own taste and need initiates involvement - which in turn creates emotional value and thus sustainability.

Choosing high quality materials and production prolongs the product's life cycle whilst at the same time creating well being for each user.

Offering fantastic narratives not only encourages to dare dreaming of utopia but also adds play to sustainability which usually has a narrative of seriousness. All fashion should be fun - and for all - without compromising anyone involved.

Reflecting on ones design practice and gaining derived principles as a result can be beneficial for all designers, as well as forecasting the life cycle of all products you design if we are to achieve sustainability across sectors.

Please give information on the results/impacts achieved by your project in relation to the category you apply for

The results so far can only be measured in quality since we only just entered the market. Forecasting the impact is based on theory but we are convinced that local preferences in fashion will show up and hope that in future the regional capacities of production and textile artisans will regain focus to achieve what we think utopia would look like.

As a next development stage local textile artisans can add to a material library so the design files off the repository can be matched with local materials. This is a  process over time so that the impact will only be visible in perhaps 3 years time.
Together with Fab City Hamburg e.V. we are about to start a research project through which we start measuring material flows and behaviour.

 

Please explain how citizens and civil society were involved in the in the design and/or implementation of the project.
Please also explain the benefits that derived from their involvement.

The ongoing implementation involves local people who become part of the House of ALL community. By joining co creation workshops people will hopefully add to the design repository and continue to shape the concept.

During the past 4 years we have had several co creation workshops and exhibitions to share the idea and gain valuable feedback. The elementary collection has developed dramatically since the first take and simplified. For example, first the pockets were attached with buttons and it was complicated to change looks for users but also making them was complex. Compromising on initial ideas we now have a set of variants that still serve their purpose following our principles of design and being feasible to produce at the same time.

As for the software side of things it is common to involve users in testing to gain feedback and improve the solutions. We found several bugs due to user testing.

 

Please explain what kind of global challenges the project addressed by providing local solutions

> 1 in 6 people on the planet work in the fashion industry. The majority earn less than €3/ day.
> 80 billion garments are produced annually.
> Only 1% of all textiles are made into new textiles in a cycle.
> Only 26% of clothing is recycled.
> 392 million t of textile waste in Germany / year.
> 1.2 trillion t CO2 per year.

Waste reduction
Closed-loop economy - In Germany, 392 thousand tonnes of textile waste are produced every year, which we can reduce
through a closed-loop system. It is closed because the clothes are not disposed of by you but we take care of recycling them. The designs enable easy dismantling, reuse and recycling.

Saving CO2
Decentralization - The supply chain of the fashion industry is very complex and currently a garment usually travels around
the globe before it can be bought in Germany. By producing locally and choosing materials wisely Production cycles take place on a smaller scale closer to where the products are needed. This not only saves CO2, but also prevents terrible
working conditions because mass production no longer takes place.

Please highlight the innovative character of the project as compared to mainstream practices in the field of the project.

Co creation and open source are trends that are pretty new within the textile sector and usually not common practice. Usually the clothes represent the designers unique style whilst our approach turns the designer to be a facilitator with specialist knowledge making it available to everyone to be part of a movement.
The thesis behind this is that being actively involved in creation maximizes the valuation of the product and only by valuing the item we will take good care of it and ensure it to be used for as long as possible. We need to add real stories to the things again in order to survive. The fashion industry in general is stuck in old patterns and belief systems where competition plays a major role as well as brands. We all are creators and should not glorify centralized fashion ideals nor should we pay exorbitant amounts for just a brand name but rather value the work behind it. It's time to regain an understanding of processes of making and for open knowledge transfer. Transparency would aid informed choices.

Please explain to the potential of transferring the projects’ results or learnings to other interested parties and contexts.
Please provide clear documentation, communication of methodology and principles in this context.

Open source is a mindset empowering people: by opening designs to anyone just like with software they have the potential to become unstoppable and fit for circularity. Open source means that anyone can download and improve designs but also replicate them - so the value of the design itself is reduced. Access leads to sufficiency. It's all about the making and empowering people to do so by supplying the means to fabrication via open labs everywhere.

The principle of CSX means resilience since the overall costs are shared amongst all that wish to benefit from certain values. It can be applied to anything from bakeries to pubs and leads to financial security for all involved. Further information in German can be found on this webpage.

 

 

Is an evaluation report or any relevant documentation available?
No
If you would like to upload additional documentation, please upload it or write it below
III. UPLOAD PICTURES
IV. VALIDATION
By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes
By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed project has not been proposed for the New European Bauhaus Prizes 2022 in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes
By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the project, concept, idea, and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes
By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform https://prizes.new-european-bauhaus.eu/ and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their ideas, concepts, projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted idea, project, concept is found to infringe third parties rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

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